March 3, 2010

Matte is Back

A funny thing has happened in makeup -- words like "dewy" and "glossy" have been replaced by words such as "velvety" and "stained."

Which are really just romantic ways of saying "matte."

Backstage at New York Fall 2010 Fashion Week I kept seeing it time and time again -- matte skin and matte lipstick, and although this combo has been designated as Old Lady Territory for quite some time now, I have to say, I thought it looked quite fresh.

I talked to makeup artist Diane Kendal backstage at Tory Burch (see the picture from my last post for the makeup) and she brought up a good point about matte makeup, saying "Matte looks fresh and young again; shiny has started to look old. It's funny how these things come around like that."

At Monique Lhuillier (see above pic) makeup artist Val Garland did what she described as "crimson-stained lips and porcelain skin." What's not to love about that?

Just remember, "matte" doesn't mean "pile on tons of powder." That's a shortcut to Oldville. For more matte inspiration, take a look at one of the most gorgeous beauty ads of all time, starring a gal who knows a thing or two about porcelain skin: Scarlett Johansson.

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